Our Story

Endurance isn’t just about fitness; it’s about discipline, community, and what you put in your body. Ionic Endurance was built because I couldn’t find an electrolyte product that truly fit the needs of endurance athletes.

Most “sports drinks” and hydration tablets were packed with sugar, artificial flavourings, and ingredients I didn’t want. I only needed electrolytes; sodium, potassium, and magnesium, to replace what I lost in sweat. Nothing more.

During my own training, I relied on flavoured electrolyte tablets, but after long blocks the smell and taste started to turn my stomach. I knew there had to be a better way. As a new dad, fasting became part of my routine to manage weight and stay sharp. I needed electrolytes that wouldn’t break a fast, wouldn’t overload me with sugar, and would simply do the job they were meant to do.

That frustration turned into a mission: create a product built for endurance athletes, not the mass market.

Clean electrolytes. Zero sugar. No fillers. No bullshit.

Ionic Endurance is designed for performance and recovery: train harder, recover faster, and keep pushing through.

We focus on the athletes who demand more; Hyrox competitors, ultrarunners, marathoners, cyclists, and trail runners. When hydration and sodium intake decide whether you finish strong or cramp out, Ionic Endurance delivers the clean solution you actually need.

We are a small UK brand, athlete-owned, built on discipline and community. This isn’t about hype or lifestyle marketing. It’s about functional products that help endurance athletes perform.

Today we offer pure electrolyte powder in 400 mg and 800 mg sodium servings, so you can match your sodium intake to your sweat rate, training load, and race conditions. In the future, we aim to expand into a full range of supplements for endurance performance and recovery.

Ionic Endurance is more than just a product. It’s a community of athletes who know that clean, disciplined fuelling is the key to endurance.